What is it about snappy music that makes people want to buy the advertised product? I recently read an article about some of the most remembered commercials because of their catchy songs. Remember the mentos ads? Or how about asking yourself what would you do for a Klondike bar? Surprisingly, the Kit Kat ads weren't on the list. Number one on the list has people wishing they were a deli meat- thats right! 'Cuz Oscar Mayer has a way with B-O-L-O-G-N-A! Though these ads don't really say anything about diversity, it is interesting how influential television can be. If you remembered the Mentos jingle from ten years ago, thats very effective advertising! The power of television can be astounding. So pay attention to what you're listening to and how much you're persuaded by songs. Because what is cooler than the FreeCreditReport.com commercials? Here are some clips of some of my favorites:
http://www.youtube.com/watch?v=y_KsOnyuCGA Mentos, the freshmaker!
http://www.youtube.com/watch?v=lDu5c73OHFY Gimme a break!
http://www.youtube.com/watch?v=zMXv0__CYSU They say a man should always dress for the job he wants...
http://www.youtube.com/watch?v=ZrzW_YuO6_I Its truly sad that I remember this one, as I was a kid when it came out.
http://www.youtube.com/watch?v=Z5eNcFRit8M You know you had one of these as a kid!
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Its so interesting how a simple jingle can influence someone to buy something. But I guess in a stretched out way that does has to do with minorities, because it shows how easily influenced we are by what we see on tv.
ReplyDeleteSKIP IT! I totally had one of those. It's so true, jingles are powerful marketing schemes. They're effective in their sickening ability to create contagious lyrics and tunes.
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